As Red Land Cotton looks ahead to 2026, our CEO reflects on the lessons, challenges, and opportunities shaping the brand’s future. In this Q&A, she shares insights on growth, American manufacturing, and what’s next.

• Looking back, what was the biggest lesson you and the company learned in the past year?
  
  My biggest lesson in 2025 was around the timing of things, navigating production timelines, product launch timing and aligning expectations as my internal team grows. 

• What was the most surprising challenge you faced in running Red Land Cotton recently?
  
  This last year was full of supply chain challenges combined with a lot of growth. As we grow and scale, having a supply chain hiccup can be more impactful. I think navigating those impacts while trying to scale was my biggest challenge. As we try to scale into new offerings, develop partnerships and grow the brand.

• How do you think Red Land Cotton’s story resonates with customers who value “Made in America”? 
  
  The fact that we fight every day to remain American made is the primary reason our customers shop with us. We see this in every customer survey we conduct. Being American made is a core principle of ours and it's top of mind for everyone who shops with Red Land Cotton!

• What inspired the most recent product launches or collection updates?
  
  We were approached by Colonial Williamsburg in late 2024 about a possible collaboration. We visited them in January and were able to take inspiration from their archives to develop our co-branded collection we built together. In October, we had our photoshoots on the grounds of historic Williamsburg and we launched the collection in December. It’s received rave reviews from our customers and has been an amazing opportunity to see how Red Land Cotton can partner with another brand that has values and missions similar to ours. We will take these learnings with us into 2026 and beyond. 

• What product from the current lineup are you most proud of?
  
  I’m very proud of the Colonial Williamsburg Collection but I’m even more excited about the products launching in 2026. We have been very intentional about the products being offered this year and I’m very excited to see them come to life. 

• How does sustainability factor into company decisions and product design?
  
  Red Land Cotton is sustainable without even thinking about it. Using a natural resource and manufacturing it intentionally close to home with vendors we trust to be held to American manufacturing standards is naturally sustainable.

• What are the biggest challenges to building a fully American supply chain?
  
  Because the supply chain is broken, it hasn’t been invested in since the effects of NAFTA in the 90s. This makes it very fragile. We’ve had plants close on us due to simply lack of business. Red Land Cotton has become a significant business for our vendors but one company alone can’t keep these plants running. They need investments in their own infrastructure to be competitive and they need business to make that investment. It’s a vicious cycle. We’re working to break it. But it’s the biggest challenge we face. 

• What feedback from customers has impacted you the most?
  
  When a customer comes back and shops with us, it's the most rewarding feeling. When they comment that they love our mission in addition to our products, it's even more impactful. The impact of a returning customer can’t be overstated. It’s the lifeblood of the business. 

• How do you see customer expectations changing in the home goods and bedding space?
  
  I think consumers are generally trending toward investment pieces IF they can afford it. They are trending toward pieces that can become an heirloom and that pair well with existing heirlooms. Gone are the days of new, sterile and nondescript. I think people are looking for quality pieces that are interesting and have a story. If that's what people are looking for, Red Land Cotton is perfectly positioned for this moment. 

• If you could share one message with loyal customers heading into the next year, what would it be?
  
  I want them to see the impact of what we are building and how their purchases play a role in that. I hope they can see the growth of the business and how that doesn’t just impact myself and my business partner but that it impacts our entire supply chain AND THAT in turn impacts hundreds of lives and dozens of communities. Their purchases truly matter and I want them to know that! For example, this year, we will be taking a price increase in our woven fabrics so that our weaving partner can buy brand new air jet looms. THIS is the impact we preach. It's not to go run to the cheapest, easiest solution. It's to create the culture and the infrastructure when it doesn't exist! 

The Bottom Line

As we move into 2026, Red Land Cotton remains focused on thoughtful growth, meaningful partnerships, and strengthening American manufacturing. Every product and decision is guided by the belief that what we build together truly matters.