The Ultimate Buyer’s Guide to American-Made Cotton Towels

When choosing towels for your home, you have options—any big-box home-goods store will make that abundantly clear. But finding the right towels involves more than just good color coordination. You also want to make purchases that will last, which narrows your options down to cotton towels made in the USA.

With that in mind, we’re here to help you find the best American-made cotton towels. Consult our ultimate buyer’s guide to American-made bath towels and hand towels and learn what you should look for in towels for your home.

100 Percent Pure Cotton

Have you ever gone to the grocery store and seen what appears to be fruit juice only for it to be a “fruit drink” that’s mostly just sugar and water? The more unscrupulous textile manufacturers have tried to do the same with their fabrics, advertising the “cotton” in what turns out to be a natural and synthetic mix. You’re in the market for American cotton, not American polyester blends. Leave the plastic in your water bottles and look for 100 percent cotton in every towel.


Whether you need bath towels or hand towels, the goal is to dry off. Cotton’s dense fibers are one of the best materials on earth for soaking up moisture—they can absorb up to 25 times their weight in water. This goes hand in hand—or towel in water, perhaps?—with the importance of pure cotton in your goods: The more cotton you have in your towel, the more absorbent it will be.


A cheap and poorly woven towel can almost feel as if you’re drying off your hands and body with sandpaper. Besides the room service, the breakfast buffet, and the indoor pool, one of the simple pleasures of staying in a fine hotel is using those dense yet delicate towels that feel like pure luxury. Why not start getting used to them at home? Look for American-made bath towels that boast the same softness you’d find on your trips to make every morning feel like the start of something special.

Know Your GSM

The science of towels means getting reacquainted with the metric system. We measure towel weight in grams per square meter, or GSM. Different GSMs suit different tasks. For instance, a GSM of up to 400 is a relatively lightweight towel that will dry quickly after light use. Between 400 and 600 GSM sits your standard bath towels, which are more absorbent but will take longer to dry. Above 600 GSM are the luxury bath towels, which won’t need to take on more moisture than traditional towels but will offer added density, softness, and comfort with their added weight.

With a keener eye for what makes the ideal bath towel, you’ve come to the right place. The American-made cotton towels from Red Land Cotton feature all the density, absorbency, and softness you could ask for—all with 100 percent cotton grown in the cotton country of northern Alabama.