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When choosing towels for your home, you have options — any big-box home-goods store will make that abundantly clear! But finding the right towels involves more than just good color coordination. You also want to make purchases that will be durable and soft while keeping your investment here at home, which narrows your options down to cotton towels made in the USA.

With that in mind, we’re here to help you find the best American-made cotton towels. Consult our ultimate buyer’s guide to American-made bath towels, hand towels and more to learn what you should look for in towels for your home.


100 Percent Pure American Cotton

Have you ever gone to the grocery store and seen what appears to be fruit juice only for it to be a “fruit drink” that’s mostly just sugar and water? The more unscrupulous textile manufacturers have tried to do the same with their fabrics, advertising the “cotton” in what turns out to be a natural and synthetic mix. You've also likely seen ads for products touting "Egyptian" cotton or "organic" cotton as "the best" and "the softest". These are all marketing gimmicks. You’re in the market for American cotton, not polyester blends or overhyped "brands" of cotton. We only select the longest staple length, the strongest fibers and the brightest white cotton for our towels. Many manufacturers put less quality cotton into their towels. We strive for only the best American cotton to go into our towels!



Whether you need bath towels or bath sheets, the goal is to dry off. Cotton’s dense fibers are one of the best materials on earth for soaking up moisture—they can absorb up to 25 times their weight in water. This goes hand in hand—or towel in water, perhaps?—with the importance of pure cotton in your goods: The more cotton you have in your towel, the more absorbent it will be. We use 2 ply loops for added absorbency in our towels to dry you off 2x faster!



A cheap and poorly woven towel can almost feel as if you’re drying off your hands and body with sandpaper. Besides the room service, the breakfast buffet, and the indoor pool, one of the simple pleasures of staying in a fine hotel is using those dense yet delicate towels that feel like pure luxury. Why not start getting used to them at home? Our American-made bath towels boast the same softness you’d find on your trips to make every morning feel like the start of something special. We achieve superior softness by sourcing superior cotton and constructing our towels with 2 ply loops for more cotton goodness in every yard. 


Know Your GSM

The science of towels means getting reacquainted with the metric system. We measure towel weight in grams per square meter, or GSM. Different GSMs suit different tasks. For instance, a GSM of up to 400 is a relatively lightweight towel that will dry quickly after light use. Between 400 and 600 GSM sits your standard bath towels, which are more absorbent but will take longer to dry. Above 600 GSM are the luxury bath towels, which won’t need to take on more moisture than traditional towels but will offer added density, softness, and comfort with their added weight. Red Land Cotton bath towels boast a 620 GSM! 

With a keener eye for what makes the ideal bath towel, you’ve come to the right place. Our American-made cotton towels from Red Land Cotton feature all the density, absorbency, and softness you could ask for—all with 100 percent cotton grown in the cotton country of northern Alabama.